consumer lessons

The ideas come from the change of social’s value. These days, Thai culture is being changed by consumerism internally and externally. Material is now dominating and having influences on every walk of life’s mind.

The teaching of social institutions is one of the important factors in developing the juveniles to grow up in the future. Therefore these institutions must get their children to be aware of falling in to the capitalism trap by having conscious mind. The equipment is also significant in leading our future-grown-up to live their life sufficiently. I therefore represent my work to be another understandable instrument for juveniles who are likely to be under controlled of materialism to get free from the chains of capitalism.

A Manufacturer

The ideas come from the manufactures of factories through the process of mass production and which depends on the consumer’s behavior and vice versa. These behaviors come from the way institution socializes.

The infinite of consuming in our society becomes the motivation that makes our demands inexhaustible. These days, people’s identity is up to luxury goods instead of our minds. Teenagers can realize the real purpose of consumption via adults and institutions.

The purpose of this project is to make mass teachings like of those mass of productions in order to make juveniles realize the significance of consuming through institutions.

                 

Go to School

The ideas come from the relations between places and the consumer’s behavior especially, in the teenager context. This work intends to illustrate their everyday lives at their school. The concept is about interactions of individuals regarding to each locations, (for example, in this case I use shopping malls). Here come the question whether the ways of socialization, obligations or value that we embedded to our children about is working or not.

We have long been learned that our consuming behavior is significant to represent our identity. Believing that the more expensive the better the quality, people are wasting their money or even losing their souls to luxury expensive goods. People are misbehaving via the process of learning from institutions, especially in school.

The purpose of this project is to question the necessary roles of institutions which lead to the actions and value of consuming. Most of all, I intend to make us realize the threat of becoming materialism and release ourselves.