god of identity

Worshiping in something we believe in, is one important way for human to cling themselves to. On the contrary some people attach themselves to branded name objects in order to identify themselves and keep them feel safe. In my work, I will present the significance of a group of people who believe that owning branded name products can lead to some priorities in the society.In the end, these branded name goods are constructed to recieve its value more than it really worths.

Man must look back and reconsider whether their attitudes or their beliefs are necessary for living their lives?

as a consuming culture

Last year, I have started my project. My inspiration in doing this project is from my own habits. Although I cannot afford that I am a brand royalty, I'm really into it. My concept is about people who have a strong belief in corporate brands rather than their religion.For these people, branded name products stand for God, since these days people believe that these objects play a part in their identity, as well as, identitys that define them. This is why people are turning to be materialism.